If you are running a small business, chances are you don’t have the time or expertise to develop a website that is helpful. This is a serious problem because many of your customers form their first impression of your business based off of your website. If people go to your website and are confused or can’t figure out how you can help them, they will leave and forget all about you. It doesn’t have to be this way. Your website can grab the attention of your visitor in 3 seconds. Here is how you do it.
Make your header simple.
Your header should answer the following 3 questions, and that is it.
- What do you offer?
- How will it enhance my life?
- What do I need to do to get it?
Don’t be tempted to be cute and clever or tell a long story. Imagine if you’re starving and you walk into a restaurant looking for food, fast. You are quickly greeted by a nice lady who begins to tell you how her grandfather started the franchise. As you patiently wait for her to finish another employee whisks you away and starts giving you a tour of the kitchen. As your stomach grumbles, you start to think, “how can I find food in this place?” Your attention fades. You look around for a menu or a bowl of mints, something that can help you solve your hunger problem but there is nothing in sight. Frustrated you leave and look for another restaurant.
This is how your visitors feel when they go to your website and the header is overwhelming and they can’t quickly answer the three questions above. Try making this simple adjustment and you will be amazed at how many more leads come in from your website.
We are happy to help you if you are tired of wasting time fighting with your website. We build awesome websites that get results and boost your confidence so that you can stand out and have more time to grow your business. Click the button below to schedule a call to stop feeling frustrated and start reaching your goals.