Why your marketing isn’t working
Marketing has changed.
When I first started my business, all you had to do was figure out how to get in front of your audience and bombard them with a well-designed ad. These noisy interruptions actually worked because there weren’t as many of them as there are today. Nowadays, people are really good at blocking out useless ads and only turn their attention to companies and products that can authentically help them with a problem.
In order for your marketing to work in today’s world you need the following 2 things:
- Something of value to offer
This is usually the result of a talent or a skill that you’ve taken the time to become good at. - Service mindset
This is an authentic desire to help people. Specifically you’ve identified a type of people who you want to serve.
If you come to the table with value and a sincere heart to help or solve a problem, I believe you are positioned to thrive in our modern world. You won’t have to figure out how to interrupt people. Your customers will seek you out and be more open to you because you have something that will make their lives better. Before you spend a dime on marketing, making sure you have something of value to offer and a service mindset will be well worth it.
Here is what you have to gain:
- Trust
- Impact
- Influence
- Engagement
- Value
- Time
- Revenue
I’ve been helping businesses with their marketing for over 18 years and I can honestly say that this change is awesome. I love helping people use their talents to create successful businesses.
Schedule a call today so that we can figure out a roadmap that will get you moving in the direction of your passion.